Contents

• Logistics Website Examples
• Logistics Website Themes & Templates
• Best Logistics Website Platforms
• Getting a Logistics Website
• Gaining Visibility For Your Logistics Website
• Tips For Tackling Your Logistics Website In-House
• Hiring a Logistics Web Design Professional
• The Bottom Line
• Web Design Services For Logistics Providers

Logistics companies, 3PLs, freight forwarders, (insert more lingo here) – If you’re in the business of getting things to where they need to go safely & on time, then you need a nice website.

Maybe you need a digital representation of what you’re all about. Maybe you need a platform for customers to track their shipments, or a place to attract new customers. Or maybe (probably), you’re looking for all of that and more.

As a leading web design & growth agency based out of Australia, we specialise in building websites for logistics industry professionals, and helping them grow.

Whether you’re looking to build a site in-house, hire an agency, or even if you’re a designer yourself looking for inspo, this article is for you.

Logistics Website Examples

 Toll Group is an Australian logistics company offering freight forwarding, supply chain solutions, and transportation services globally.

• CMS: Custom
• Highlighted features: Clean, minimal design with a robust search function, user-friendly navigation, and a professional layout that prioritises easy access to information.
  

Echo Global Logistics is a 3PL logistics provider offering multimodal freight solutions.

• CMS: Custom
• Highlighted features: Easy-to-use quote form, and bold design elements with a unique green and blue colour scheme, along with online tracking and credibility-boosting callouts.

CRL Express is an Australian logistics company providing road freight, warehousing, and national linehaul services.

• CMS: WordPress
• Highlighted features: Full-width media, responsive layouts, and a customer login portal, providing a streamlined user experience with clear navigation and professional presentation. Designed & developed by Crescospec.

TQL (Total Quality Logistics) is an American freight brokerage firm offering truckload, LTL, intermodal, and drayage services globally

• CMS: Custom
• Highlighted features: Clean, professional design with intuitive navigation, dark-themed elements, and advanced shipment tracking.

eStore Logistics is an Australian eCommerce fulfilment provider offering warehousing and 3PL services.

• CMS: WordPress
• Highlighted features: Clean, modern design with a strong focus on streamlined user experience, featuring vibrant yellow accents that create contrast and guide users’ attention to key sections

One Warehousing & Distribution is an Australian provider of third-party logistics (3PL) and warehousing solutions.

• CMS: WordPress
• Highlighted features: Bold designs & colours with lively animations. Featuring conversion-oriented presentations and a secure customer login portal. Designed & developed by Crescospec.

Bulk Connection is an American freight broker specialising in bulk transportation services, including liquid and dry bulk freight.

• CMS: HubSpot
• Highlighted features: Functional design with clear calls-to-action, professional branding, and a focus on providing resources like eBooks and customer testimonials.

GXO is a global logistics provider specialising in supply chain management, warehousing, and distribution solutions.

• CMS: Custom
• Highlighted features: Sleek, corporate design with bold imagery, intuitive navigation, and a strong focus on automation and technology-driven logistics services.

PremiAir Freight is an Australian logistics provider specialising in air, road, and sea freight services.

• CMS: WordPress
• Highlighted features: Straightforward design with clear service categories, professional branding, and a focus on efficiency and reliability in freight logistics.  Designed & developed by Crescospec.

J.B. Hunt is an American transportation and logistics provider specialising in freight shipping, intermodal, and supply chain solutions.

• CMS: Custom
• Highlighted features: Sleek, corporate design with intuitive navigation, bold imagery, and a strong emphasis on technology integration for logistics management.

Logistics Plus is a global logistics company specialising in transportation, warehousing, fulfillment, and supply chain solutions.

• CMS: WordPress
• Highlighted features: A modern design with intuitive navigation, large imagery, and an emphasis on customer success stories and diverse service offerings.

Domestic Freight Express is an Australian logistics provider offering nationwide freight distribution and warehousing solutions.

• CMS: WordPress
• Highlighted features: Prominent ‘Track & Trace’ tool, professional imagery showcasing their fleet, and a clean layout with intuitive navigation for easy access to services. Designed & developed by Crescospec.

Freight Assist Australia is a logistics provider specialising in nationwide temperature-controlled and general freight services.

• CMS: WordPress
• Highlighted features: Professional design and tone, prominent CTA’s, a solid technical infrastructure, and a detailed blog for resources in the Australian transport industry. SEO services managed by Crescospec.

Linfox is an Australian logistics and supply chain company offering transport, warehousing, and intermodal services across Asia Pacific.

• CMS: WordPress
• Highlighted features: Dynamic homepage slider showcasing services, distinct red and yellow branding, a unique vertical main menu, and a prominent news section highlighting industry insights and company updates.

Knichel Logistics is a North American third-party logistics provider specialising in intermodal, less-than-truckload, and full truckload services.

• CMS: HubSpot
• Highlighted features: A professional red and black color scheme, conversion-oriented CTA’s, and full-width dynamic backgrounds showcasing their work.

FedEx is a leading multinational delivery services company offering express shipping, ground transportation, and ecommerce solutions.

• CMS: Custom
• Highlighted features: Clean minimal designs, prominent search bar for tracking packages, and dynamic content sections showcasing shipping services and business solutions.

C.H. Robinson is a global third-party logistics provider offering transportation, sourcing, and supply chain solutions.

• CMS: Custom
• Highlighted features: Dynamic fullwidth media, user-friendly responsive layouts, and robust features for customers, employees, and the general audience

Trinity Logistics is a 3PL provider offering transportation solutions and supply chain consulting services.

• CMS: WordPress
• Highlighted features: Full-width layouts, bold design & media features, and a user-friendly structuring of access to user resources like white papers, podcasts, and videos.

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Logistics Website Themes & Templates

Transpi – A WordPress theme that caters exclusively to logistics & transport businesses. Featuring a highly customisable interface and a built-in track & trace module.

GlobeFarer – Another popular WordPress theme with a focus on freight. Featuring the user-friendly Elementor page builder and leading customer support.

Divi – A leading WordPress theme with custom layouts. Pictured above is the Logistruck layout, specially designed for logistics, trucking, transportation companies, and small freight business.

Thrifty – A top-used theme for the HubSpot CMS featuring 15 pre-built templates catered towards logistics & other professional services.

Logistic – Another HubSpot theme, this one caters exclusively to the logistics industry and features built-in freight templates & customisable modules.

Moving Company – A template for the Wix CMS, featuring fully responsive layouts, easy edits, and an array of layouts well-suited for the transport industry.

Oranssi – A widely used template on the Squarespace CMS, with an array of built-in features geared toward small to medium service-based businesses.

Gutenify Logistics – Another WordPress theme, featuring a modern block-based editor & built-in designs catered towards logistics businesses.

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Best Logistics Website Platforms

The sites & themes highlighted above were built on/for a variety of platforms (content management systems or CMS for short).

What CMS should you choose?

Here’s our top picks:

1. WordPress (our #1 pick for logistics websites) –  WordPress blends user-friendly interfaces with powerful scalability. Perfectly suited to meet the demanding and growing needs of service-based businesses. It’s widely used, which makes getting support much simpler. In fact, it’s the most popular CMS across all industries, and our #1 pick for freight forwarders, 3PLs, and logistics providers.
2. Hubspot – A popular CMS that is well-suited to meet the needs of small and medium logistics businesses. It’s easier to use than WordPress, but not as scalable.
3. Wix – Wix is a popular CMS that features easy edits and stunning layouts. While it offers limitless design possibilities and is super easy to use, it may fall short of meeting the needs of growing businesses.
4. Squarespace – Comparable to Wix in price point, functionality, and user-friendliness;  Squarespace is another good CMS for small to medium sized logistics providers.
5. Custom-Built CMS – Custom CMS are typically used by large logistics organisations with complex, specialised needs. They allow them to integrate proprietary systems and handle unique data structures.

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Getting a Logistics Website

Now that you’ve seen some great examples and learned about the management systems, it’s time to get down to business. Here’s the step-by-step playbook for acquiring your new 3PL logistics website:

1. Determine your goals – What is the purpose of your website, and what functionality will it need? These requirements will play a big factor when deciding how to build and who will build your website.
2.  Determine your budget – What are you willing to invest in your website – both on an upfront and a recurring basis?
3. Determine your bandwidth & competencies – Do you have a marketing / development team to build/run the site in-house? Are you a smaller business with some tech-savviness and time on your hands? Or are you in over your head with logistics work without an in-house team to handle the website?
4. Decide between in-house vs. hiring someone – Carefully consider your goals, budget, and core competencies and use that to decide whether it’s right to handle your site in-house, or outsource its development to a specialised provider.
5. Wireframe it – Start planning the design, layout, and content for your website. If you decided to hire someone, you should have a close involvement in this process to ensure the end result fits your vision.
6. Build it & click the “publish” button – Now just build it and click “publish” and you’re done… (If only it were that easy). Keep reading to learn the ins and outs of each step before pressing play on your new website.

Gaining Visibility For Your Logistics Website

Tips For Tackling Your Logistics Website In-House

• Use WordPress – Wix, Squarespace, and additional entry-level CMS will provide a simple, versatile solution for your small-to-medium business. However, it can make scaling a challenge. We highly suggest that you make the time investment in learning WordPress. It will allow your website to grow alongside the growing demands of your business.
• Compress your images – If your website takes longer than two seconds to load, you can say goodbye to its users. Big images can tank your speed, so be sure to compress them to 100 kb or less per image (bonus tip – use .webp format and thank us later).
• Don’t forget mobile – One of the most common oversights with DIY websites is paying no mind to mobile. Mobile is extremely important, so always make sure your designs look good there too.
• Learn SEO fundamentals – While ranking competitive search terms requires an experienced professional, core SEO principles translate into general best practices for all websites. Things like making the site accessible, making it load fast, and ensuring that users are able to easily navigate it are all crucial for ensuring that your brand is reflected in a positive light.
• Monitor & maintain – A regularly updated website will ensure your customers are kept in the loop. It’s also important to monitor its uptime. You can set up a tool like UptimeRobot for this.
• Security – Make sure your site is regularly backed up, has an SSL, and uses a secure password with 2-factor authentication. Have a plan for if (when) things don’t go as planned.

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Hiring a Logistics Web Design Professional

Most of this article has been catered towards empowering you to handle your logistics website. Sure, you could probably handle it. But should you?

You work in an industry that’s dedicated to introducing efficiencies. Hiring an expert to handle your website needs does just that. They focus on the design and upkeep, so you can focus on your core competencies.

If you’re considering starting your search for a strategic digital partner, here are some things to look for to get the most from your investment:

Web design agency hiring tips:

• Ask for referrals: Ask around to friends, family, and business associates. Do they have a provider they’re happy with? Then odds are, you’ll be happy too.
• Look at reviews: This is a no-brainer, but don’t overlook it.
• Look at portfolio: Check their portfolio. It should showcase sites that you like, and that are in the same industry as you (or closely related). The design & needs of a boutique shop site are going to be entirely different from the needs of your logistics business. Don’t be afraid to ask them to share their work if you can’t find what you’re looking for online.
• Ask the right questions: Some things to ask: What CMS do they use? What does their design process look like? What happens when you need your site updated? What security measures do they take? Are they able to integrate advanced features like employee portals and proprietary tracking / tracing tools? What SEO considerations do they take in their web development process? Will your site be built to handle the growing needs of your growing business?
• Vet multiple providers: If you find someone you love, then go with them. But no sense in settling with someone you’re less than thrilled with. There are lots of options out there, so talk to at least a handful of them.
• Start by chatting with us: We’ve built hundreds of brand-enhancing websites, many of them in logistics. We know what it takes to help you grow your business by developing digital journeys. Visit our Web design for logistics providers page to view our work and see what we can do for you.

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The Bottom Line

Your logistics business needs a new website, and to get one you should start by reviewing our examples, themes & templates for some inspiration.

Once you have an idea of what you want your site to look like, carefully review the different platforms (we suggest WordPress), assess your goals, and determine your best service option for getting the site built.

Don’t forget that your site needs to provide a positive user experience and look great across all devices. And if you want to put your inbound on autopilot by capturing cold client prospects through search engines, you should definitely look into SEO services from an experienced provider.

If you decide to hire an agency, start by asking around for referrals. Once you’ve got some prospects, be sure to properly vet them by looking at their reviews, portfolio, and qualifications. But first, get in touch with us (keep scrolling).