Crescospec.

The long game is the game.

SEO is how you win it.

You can lose a few battles, as long as you win the war. And online, the way to win the war is Search Engine Optimisation (SEO). You can’t achieve a higher website ranking overnight, and you definitely can’t choose keywords based on Instagram hashtags and “gut instinct.” Successful SEO requires thorough market research, experimentation and patience. SEO is a long game. One that we are completely committed to.

Why SEO?

SEO is the most effective and sustainable way to grow web traffic and see long-term, consistent results. We develop strategies that create a solid foundation for your business to leverage and convert into sales. The more highly you rank > the more discoverable your business becomes > the more your revenue increases.

Growing your organic traffic through SEO is like throwing a big party. There are certain elements required for the party to be a success. 
In this case:

Technical = scalability

On-Page = keywords

Off-Page = authority

Content = relevance

Strategy = success

Individually, these elements are just another day in the office (for us anyway). But once combined – if executed correctly – they have the potential to deliver great results.

This logic stands for SEO: you need appropriate keywords, quality content, optimal site infrastructure, and strong backlinks to deliver results. One or two of these things alone will not achieve SEO success. 

More importantly, this needs to be revised and updated consistently. Irrelevant keywords, irrelevant content, irrelevant site infrastructure, and irrelevant backlinks are… irrelevant.

Confused? We can help.

But what’s the point?

Basically, the idea is to move your audience from one level of search intent to the next – from research to product comparison, or from product comparison to purchasing – then give them the opportunity to engage with other pieces of content that answer any new questions along the way. This is how you rise up the rankings, as well as make sales, from organic traffic.

“Behind the scenes” with technical SEO.

Keywords.

Strategically chosen SEO keywords are applied to the content on-page, as well as to the code of your website. WordPress and Shopify have very different formats for technical SEO, and we know both.

Page Authority.

Google searches through your “backlinks” to determine your page authority. If you have lots of high-quality links, your page has a high authority score. We help you network and build your authority.

Analytics.

Here’s how we measure success, understand where you rank for individual keywords, and improve upon your successes. We provide you with simple SEO reporting dashboards that show your progress in a way that’s straightforward and easy to understand.

Keywords.

Strategically chosen SEO keywords are applied to the content on-page, as well as to the code of your website. WordPress and Shopify have very different formats for technical SEO, and we know both.

Page Authority.

Google searches through your “backlinks” to determine your page authority. If you have lots of high-quality links, your page has a high authority score. We help you network and build your authority.

Analytics.

Here’s how we measure success, understand where you rank for individual keywords, and improve upon your successes. We provide you with simple SEO reporting dashboards that show your progress in a way that’s straightforward and easy to understand.

WHAT WE’VE DONE

Our Work.

Shopify

Relik Editions is an Australian online store offering unique and vintage-inspired home decor and accessories.

Shopify

Athena & Co is an Australian jewellery brand offering elegant and timeless pieces.

SEO

Arise Pools specialises in custom swimming pool installations in Port Macquarie, offering a wide selection of modern brands and styles.

Shopify

Native Botanical Brewery is an Australian brewery specialising in craft beers infused with indigenous Australian botanicals.

Shopify

Cheal Opal is an Australian company specialising in high-quality fashion and accessories.

WordPress

Mazzaro is an elegant dining venue located near Hyde Park in Sydney, specialising in contemporary Mediterranean cuisine.

Grow with SEO.

You can lose a few battles, as long as you win the war. And online, the way to win the war is Search Engine Optimisation (SEO).

Website Growth > SEO

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Question 1 of 6

FAQs.

What actually is "SEO"?
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SEO (search engine optimisation) refers to enhancing the organic position of websites within search engines. It’s all about showing your stuff to search engines so they rank you. This “stuff” is geared towards showing them that your website is a valuable, trustworthy, and authoritative source of information that will serve the user well.

Search engines have an “algorithm” (just a fancy word for a set of rules) for deciding what websites to show in their organic results. SEO is the process of following these rules in order to enhance rankings. There’s lots of rules but they can all be summarised as this: Building a website the right way, creating great content, and promoting it through organic outreach.

We thought you’d never ask. SEO uses search engines to get the attention of highly qualified users. It does it through long term, sustainable growth that improves your website and turns it into a valuable asset.

We are dedicated to not just improving rankings, but growing your business. Because rankings without revenue mean nothing. We target the right keywords in the right way to help drive results. We use strategic, data-driven SEO tactics that work.

(50+ REVIEWS)

Get back on top of your game.

Behind every successful business is a successful digital partner- and a desk full of snacks for when that 3pm slump hits. When you partner with Crescospec you get your own cheer squad of industry experts.

But we do more than stand on the sidelines and wave some pompoms around. We go up to bat for you. Every time. We tap into your full potential to develop digital products that are authentic to your brand, approach and goals.

Working with Crescospec will be the best decision you’ve made all quarter- just ask our mates:

Crescospec.

Not anymore.

It’s time to ditch the dull and join us in creating something that’s worth talking about.